Our client came to us wanting a simple, engaging, economical and educational, but also effective, way to raise awareness about a communication campaign across their global population– a ‘quick win’ that would offer maximum reward for relatively little effort, using the power of viral marketing.

Our response was to create three online games that were emailed as a link to three random sets of employees. The intention was that the ‘fun factor’ and the surprise of being chosen (or left out!) would get people talking -and furiously forwarding. The games were designed to be spread across the 50,000 strong population as the recipients challenged their colleagues to play.

The games had to overcome the challenge of a being accessible to people in over 70 countries world-wide, often with different systems. We ensured the games were very straightforward to play so that players could quickly ‘dip in and out’ of them whilst at work and that they consistently reinforced the messaging of the campaign they promoted.