Our client, a global leader in international marine terminal operations, came to the Loop for help in getting their employees engaged with their underused intranet site.

The brief was to increase traffic to the site, improve internal recognition of the brand globally and to enable people to easily get hold of the right information. The main thing was to make the site a relevant and useful tool for all employees.

First we reviewed the current site and advised on how to improve the general layout – the best solutions in terms of structure, functionality, content and design. It was clear that extending the site by developing regional and function pages would make the site more attractive.

We then provided design templates, guidelines and a selection of applications such as “Twitter feeds” to enable global, regional and function managers to create their own pages. And we developed a framework to help them generate stories to keep the Intranet regularly updated with fresh content.

It is early days, but we believe that our solutions will swell visitors to the site, raising the visibility of leaders and the brand.