Increasingly businesses operate from several locations spread all over the world.
This diversity of talent offers many benefits but also creates issues, not least how to communicate effectively on such a large scale.

So how do you bridge the potential barriers of language, distance and cultural differences to create a successful intercontinental communication campaign?

This is an area that the Loop has vast experience in, having done just that for renowned global companies such as BP, Rolls Royce, ABB, Orange and Alstom.

To be successful you will need to avoid common pitfalls:

• messages that feel irrelevant to the audience at ground level
• failure to get local leadership support – your messages might not get heard at all
• an inconsistent rollout where messages/your brand become diluted or unclear

Our approach will help you avoid these traps and to align your communication with your overall business strategy through:

• analysing the profile, spread and diversity of your audience in order to understand what will engage them
• coming up with simple clear effective messages
• creating dialogue and discussion
• careful planning so that your campaign has a long term impact
• ensuring your campaign is implemented in the right way through the involvement and training of leaders and critical stakeholders.

A good global campaign will be relevant to the audience wherever they are and whatever they do. It will contain consistent messages that clearly explain how they are affected by the subject you are communicating – why it is important to them as individuals and what they need to do. It will be backed up by the commitment of local leaders and it will be adaptable and flexible enough to reflect local issues and environments.

A successful campaign will reap many rewards – your messages are more likely to be acted upon quickly allowing your business to progress. A single campaign will be more powerful than several smaller communications and will help ensure employees across the world feel involved and included as part of one organisation. And ultimately it will be more cost effective, which can only be a good thing in the current economic climate.

‘The team at the Loop make our lives so much easier through their understanding
of our values and the way we work. It really helps us get clear messages out to
our world-wide audience’
Communications President, ABB