On 2 March 2010, we at The Loop, broadcast our first Webinar on “How to roll out a successful Global Campaign?”. Our presenters Kami Lamakan and Louise Parfrey talked about some of the common challenges faced by Internal Communication teams and gave some best practice tips for overcoming them.
We based our Webinar on three key issues our clients tell us they face when delivering global campaigns:

1. The variety and multiculturalism of audiences
2. Support from key stakeholders
3. The difficulty of keeping a consistent message throughout.

During the session we analysed each of these topics, looking at some common pitfalls and giving tips on how to overcome them using examples of global campaigns we’ve delivered for clients.
At the end of the session, we summarised the key elements we believe help to deliver a successful global campaign:

• Make sure that your campaign is a framework that can be adapted locally
• Involve your network throughout the development process not just at signoff
• Make sure it has the right support from both leaders and other stakeholders
• Back up communication tools with the right capabilities.

With over 30 people dialling in from different countries across Europe and even someone in America and Malaysia we were delighted at the feedback we received on this first session. Our delegates joined in by asking questions online and posting comments giving our presenters the opportunity to explore some areas in more depth.

We closed the 45 minute session by asking delegates to fill in a quick online poll to help us improve future sessions and tell us what they’d like us to cover in the next webinar. Delegate’s feedback indicated the next hot topic should be “Measurement” so we’ll be holding our next Loop Webinar in June on this very topic. To make sure you don’t miss out keep an eye on our website or sign up for our newsletter.
Until then if you’re interested in listening to our first Loop Webinar, it is available on our website.

We’ve moved! Much to the relief of our Business & HR Manager, Jen Gill who has worked tirelessly over the last few months to ensure everything went like clockwork on the day. A mammoth task we’re sure you can imagine …but so far, touch wood, we’ve been glitch free…

After seven years we were sad at the thought of leaving our lovely central Bristol spot, next to the beautiful Georgian Queen’s Square, around the corner from the bustling docks and a stone’s thrown from the eclectic food and shopping of St Nick’s market….happy days!

Luckily for us we’re only moving to the building next door but one!

We’re sure we’ll be very happy in our new home – and you’re welcome to visit anytime.

Our new address is:

Unit 302 QC30
30 Queen Charlotte Street
Bristol
BS1 4HJ

PS Our phone/fax and email addresses remain the same.

The Loop has a new member! Charles Thibault has joined as an account manager. He brings with him a wealth of experience and a global perspective gleaned from working in Abu Dhabi and Dubai (United Arab Emirates) for the last three years at a worldwide advertising agency. There he produced numerous integrated corporate communication campaigns for clients in diverse sectors such as: Mubadala, La Sorbonne, Thales, and all the major oil companies. He has a strong technical knowledge and is experienced in delivery across all communication channels including print, web, promotional items and events. And he can talk to you in French and Spanish if you prefer!

We’re launching a new regular e-zine to keep you up to date on our news, views and interesting stuff that we’d like to share. Our first edition focuses on our unique Internal Healthcheck tool – a tool to help large organisations systematically audit their communication capabilities and channels across the business – and includes an endorsement from the Head of Global Internal and Management Communications for Shell. If you’d like to get ‘in the Loop’ email intheloop@theloopagency.com and we’ll add you to our mailing list.