BP’s lubricants business has, with our help, just launched an extensive Learning and Development toolkit entitled Gearshift. The toolkit is part of a global campaign designed to help managers to explain the importance of Learning and Development to their teams and to direct them to heart of the toolkit – the intranet site. The Loop was brought in from the start of the development and carried out a communication audit to establish the right messages and channels.

We went on to design and write content for the intranet portal and all of the tools to accompany it, which included a user-guide, presentation, posters, brochure, animation (see below) and video which was packaged into an easy to use, interactive CD-ROM. An enclosed user-guide explained to the managers how they could adapt the tools to suit their local audiences. The toolkit is now being distributed around the world.

Our video team had to leap into action at short notice last week when a global pharmaceutical company asked us to film their CEO twice in two days. Video is a fantastic medium for Senior Leaders to share important messages with employees –they get the information in an engaging way ‘straight from the horse’s mouth’ leaving less room for cynicism. And modern technology means that a video can be shot, edited and posted online within 24 hours, so that the messages are bang up to date and can be quickly accessed wherever you are in the world. Our client called us in at the last minute to film an important announcement that was to be shared globally the next day. We filmed and edited it and then overnight unexpectedly the message changed – but the timescales remained the same–some clever logistics management meant we managed to reshoot the CEO’s new message first thing and had it edited and ready to view by the afternoon. Phew.

Alstom’s Plant business have asked us to write two stories a week on their behalf for the group’s internal magazine ‘NewsFlash’, a corporate publication that provides weekly updates on all the organisation’s activities. We’ve been asked to help because of our ability to simplify and humanise complex engineering projects and processes, turning the technical details of power plant projects into straightforward, interesting stories. And for our ability to meet the tight deadlines. We get to interview people from all over the world – Oman, India and Indonesia in only our first two weeks, and we can explain what ‘first synchronisation’ means to any one who would like to know….

Our ‘quality’ campaign for a global power systems company was so well received it’s going to be included in the induction pack for new employees. As quality and process excellence are critical, with the potential to save millions of euros for the business, we initially carried out thorough research into the attitudes of employees around the world towards the existing communication, before coming up with a communications plan and toolkit. The toolkit which includes videos and posters, is currently being rolled out to the 40,000 employees around the world. The client was so impressed with the final products, particularly the video that the footage has been used to create two further videos and now forms part of the induction process for all new starters.