Nationwide asked us to research the key trends in internal communications focussing particularly on the role of internal magazines. Our findings show that magazines are still core to many leading organisation’s communication strategies. A mix of traditional and new methods of communication are employed, however traditional methods, including magazines, are perceived to be most effective for influencing strategy and planning, productivity and employee engagement. In organisations with front-line staff, and/or a young audience, the trend is for magazines to be re-launched in a celebrity-style or tabloid format. ‘Heat’ magazine is the most copied format. In all cases each magazine has a clear business aim to engage its employees in company vision, strategy and objectives in a style and tone that suits its culture.