On 2 March 2010, we at The Loop, broadcast our first Webinar on “How to roll out a successful Global Campaign?”. Our presenters Kami Lamakan and Louise Parfrey talked about some of the common challenges faced by Internal Communication teams and gave some best practice tips for overcoming them.
We based our Webinar on three key issues our clients tell us they face when delivering global campaigns:

1. The variety and multiculturalism of audiences
2. Support from key stakeholders
3. The difficulty of keeping a consistent message throughout.

During the session we analysed each of these topics, looking at some common pitfalls and giving tips on how to overcome them using examples of global campaigns we’ve delivered for clients.
At the end of the session, we summarised the key elements we believe help to deliver a successful global campaign:

• Make sure that your campaign is a framework that can be adapted locally
• Involve your network throughout the development process not just at signoff
• Make sure it has the right support from both leaders and other stakeholders
• Back up communication tools with the right capabilities.

With over 30 people dialling in from different countries across Europe and even someone in America and Malaysia we were delighted at the feedback we received on this first session. Our delegates joined in by asking questions online and posting comments giving our presenters the opportunity to explore some areas in more depth.

We closed the 45 minute session by asking delegates to fill in a quick online poll to help us improve future sessions and tell us what they’d like us to cover in the next webinar. Delegate’s feedback indicated the next hot topic should be “Measurement” so we’ll be holding our next Loop Webinar in June on this very topic. To make sure you don’t miss out keep an eye on our website or sign up for our newsletter.
Until then if you’re interested in listening to our first Loop Webinar, it is available on our website.