IC professionals from Alstom Power met us for ‘aperos’ at the Paparazzi bar in Baden, Switzerland this month. The event attracted around 30 people and gave some of us more office bound Loopers a chance to meet a selection of our ‘star’ clients in person over a drink and quality snacks. We even got them to compete against each other in a modified version of a flash game we’d recently made for them – modified to star our very own MD Kami Lamakan. It is always good to put a face to a voice and everyone enjoyed themselves, chatting until late evening!
BP’s lubricants business has, with our help, just launched an extensive Learning and Development toolkit entitled Gearshift. The toolkit is part of a global campaign designed to help managers to explain the importance of Learning and Development to their teams and to direct them to heart of the toolkit – the intranet site. The Loop was brought in from the start of the development and carried out a communication audit to establish the right messages and channels.
We went on to design and write content for the intranet portal and all of the tools to accompany it, which included a user-guide, presentation, posters, brochure, animation (see below) and video which was packaged into an easy to use, interactive CD-ROM. An enclosed user-guide explained to the managers how they could adapt the tools to suit their local audiences. The toolkit is now being distributed around the world.
Our video team had to leap into action at short notice last week when a global pharmaceutical company asked us to film their CEO twice in two days. Video is a fantastic medium for Senior Leaders to share important messages with employees –they get the information in an engaging way ‘straight from the horse’s mouth’ leaving less room for cynicism. And modern technology means that a video can be shot, edited and posted online within 24 hours, so that the messages are bang up to date and can be quickly accessed wherever you are in the world. Our client called us in at the last minute to film an important announcement that was to be shared globally the next day. We filmed and edited it and then overnight unexpectedly the message changed – but the timescales remained the same–some clever logistics management meant we managed to reshoot the CEO’s new message first thing and had it edited and ready to view by the afternoon. Phew.
