We’re launching a new regular e-zine to keep you up to date on our news, views and interesting stuff that we’d like to share. Our first edition focuses on our unique Internal Healthcheck tool – a tool to help large organisations systematically audit their communication capabilities and channels across the business – and includes an endorsement from the Head of Global Internal and Management Communications for Shell. If you’d like to get ‘in the Loop’ email intheloop@theloopagency.com and we’ll add you to our mailing list.

A simple but compelling way to explain the business’s journey from the beginning through to the prize at the end. Our client, the Marine business in a global engineering company, is at an exciting point in its history – and growing. However it needs to change its business structure fundamentally. The senior leadership has a clear strategy to achieve this – and happily they’ve asked us to assist. Our job is to create the tools and capability to help local managers engage their teams. Their workforce needs not only to understand the strategy but, importantly, be able to deliver it. Easier said than done, when the workforce is very mobile, spread over 30 countries and many are new to the business.

Our approach is to create a ‘story’ for the strategy – a simple but compelling way to explain the business’ journey from the beginning through to the prize at the end. This approach helps to keep the message consistent and makes it easy to understand. As well as defining this ‘story’ we’re creating a ‘story box’ tool kit and running training courses to help managers deliver the messages face-to-face with their employees.

The Loop has been listed as one of the Olympic Delivery Authority (ODA)’s suppliers from the communications sector. Visit: www.london2012.com/get-involved/business-network/oda-suppliers/communications.php