Our ‘quality’ campaign for a global power systems company was so well received it’s going to be included in the induction pack for new employees. As quality and process excellence are critical, with the potential to save millions of euros for the business, we initially carried out thorough research into the attitudes of employees around the world towards the existing communication, before coming up with a communications plan and toolkit. The toolkit which includes videos and posters, is currently being rolled out to the 40,000 employees around the world. The client was so impressed with the final products, particularly the video that the footage has been used to create two further videos and now forms part of the induction process for all new starters.