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Archive for October, 2008

Ecclesiastical Success

Ecclesiastical wanted a creative concept for their ‘Communicating Change’ roadshow for employees across the UK and Ireland. The Loop also produced creative deliverables to support all the conferences, including a 20 minute video, voting cards, stage backdrops, and ‘take-away’ cards for employees to take away from the venue with the key points learnt from the day. An interactive voting system provided attendees at the larger venues the opportunity to vote on certain issues with individual, interactive handsets.

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Loopers run Bristol Half Marathon

loop_runnersJen Gill and Jodie Moffatt competed in Bristol’s Half Marathon. Jodie clocked 02:22:42 whilst Jen came close with a time of 02:22:44, finishing 8140th and 8145th place.

 

That’s not bad considering there were over 16,000 runners in total, a record since the Bristol half marathon began. Both have vowed to take part again next year. Well done Jen and Jodie!

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‘Heat’ the Hot Trend

heatNationwide asked us to research the key trends in internal communications focussing particularly on the role of internal magazines. Our findings show that magazines are still core to many leading organisation’s communication strategies. A mix of traditional and new methods of communication are employed, however traditional methods, including magazines, are perceived to be most effective for influencing strategy and planning, productivity and employee engagement. In organisations with front-line staff, and/or a young audience, the trend is for magazines to be re-launched in a celebrity-style or tabloid format. ‘Heat’ magazine is the most copied format. In all cases each magazine has a clear business aim to engage its employees in company vision, strategy and objectives in a style and tone that suits its culture.

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